Capture. Connect. Convert.
Create aligned and impactful content creation monthly, with ease.
WHO?
Self-motivated business owners who are fed up of content guesswork and want clarity on exactly how to create effective content that gets engagement from their ideal clients.
WHY?
Your content is an opportunity to stay engaged with your community and nurture and filter them across the different touchpoints of your business. Effective content boosts brand awareness and ups sales.
WHERE?
Our next session is TBC.
WHAT?
A 3-hour live course that provides you with actionable steps to creating a high-impact content plan for your business.
You can probably relate...
I used to hate creating content. I knew I had the expertise and passion and I knew my clients would love my offering. But my content never reflected the value I was providing. Every week, I'd spend hours perfecting posts and the less engagement it got, the more frustrated I felt. It was hugely demotivating to see no new sales and random messages from people who weren't my ideal client.
So I stopped. Instead of continuing to create pointless content, I invested time in researching and actioning the steps I needed to take to create a high-impact content plan.
The great AI illusion
A way of generating content posts and creating captions in a fraction of the time, all with the magic click of a single button? It seems too good to be true. And I'm sure that by now you've already realised - it is.
While AI is great for researching posts, generating content ideas and organising information, when it comes to writing copy, that scroll-stopping heart-led connection you need to inspire action can only be created by a real person. Creating a meaningful connection takes work. But it is possible - and I'm going to show you how.
Seal a strategy that works.
I’ve invested hours researching how to create a highly-focused strategy and realised that effective content creation is about meeting your ideal clients at each stage of their buyer journey. Once I started implementing what I learned back into my content, I couldn't believe the difference it made.
I started getting enquiries from people who exactly aligned with the profile of those I wanted to serve. In the first month of implementing a strategy, I gained three brand new 1:1 clients. Suddenly, I felt seen, in control of my content, my connection and, as a result, my sales too.
And not only that - when I had a plan that was designed to help me achieve my goals, it was easier to come up with content ideas. Rather than guessing, I knew exactly what kind of content would resonate with my ideal clients at each stage of their journey.
In this 3-hour live group course, I'm going to share everything I now know about creating an aligned and effective content strategy, so you can achieve the same results.
The work that Gurpreet and I did together has helped me to crystallise my offering and how I see myself. I've become much more confident and am clear about how to tell people what I do. Go for it. It will always be a productive and useful process.
- Piers
LEADERSHIP COACH
What we'll get into:
The Foundations
We’ll define your content mission statement, clarify your ideal client profiles and identify the types of content that would most strongly attract and engage their attention. By the end of this section, you’ll have a set of content pillars that specifically work for your business.
The Client Journey
We’ll break down each stage of the client buyer journey and plan content types that resonate with each stage. We'll also focus on the art of repurposing and creating the most value out of the content you create.
The Calendar
Together, we’ll use our work from the previous modules to create a four-week content plan in line with your current services. This is a process you’ll be able to recycle across the year, for all of your sales campaigns.
This live course is for you if:
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You’ve had enough of creating content with no idea about whether it will attract your clients.
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You want straight-talking training on exactly how to create a content strategy that converts more curious browsers to convert into paying clients.
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You’re fed up of feeling overwhelmed and trapped by the relentless content cycle - it’s time to take control of your content and consistently up your engagement.
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You want one course that gives you everything you need to know about creating magnetic content - no add-ons required and your hand held throughout.
By the end of this live course, you’ll be able to create a monthly content plan that specifically calls out to your ideal clients and inspires them to take action.
Frequently asked questions
As it's the first one, right now I'm not sure. At the moment, I am planning on running the course twice a year, once in September and once in January, two great times in the year to refresh yourself on how to create an impactful content strategy and refresh your platforms too.
The course will be recorded and the replay will be sent over for you to watch over the next three days. Make sure you take plenty of notes, as it won't be available after this time. However, you do also have the opportunity to sign up for 30-days of my 1:1 support (40% off for all Capture. Connect. Convert. members), if you'd like further guidance.
Yes! With the permission of attendees, I'll be adding everyone to Facebook group after the course, so you'll be able to share your progress and connect with each other there.
After the course is complete, you'll be able to invest in 30-days of 1:1 support (40% off for all Capture. Connect. Convert. members). Together, we'll create a content calendar specifically for your business that's ready to rollout immediately. My support will always give you the extra clarity and confidence you need to recycle what you've learned and continue creating new content throughout the year.
And if you could do with a refresher, all Capture. Connect. Convert. members are welcome to join the course again for 50% off the original price or for free if you introduce a friend and they book themselves on the course.
What you'll get
Create aligned and impactful content creation monthly, with ease.
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3-hour live group course
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30-days of 1:1 support (optional)
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Support and connect with fellow business owners
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One course to take you from content-confused to content-confident
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Take away a one-month calendar full of strategic and aligned content ready to share with your ideal clients
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Recycle what you learn to create monthly high-impact content with ease
Why your business will benefit
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High-impact content that specifically calls out to your ideal clients
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You'll save hours on content creation with this recyclable method
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You'll feel motivated and excited about content again because you know exactly what works
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Feel confident sharing intentional content that's part of a well-planned calendar
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Inspire exciting action from potential clients like new enquiries, downloads and website visits
Let's change the way you grow...
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No more feeling flat and demotivated by content that goes unnoticed
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No more investing hours of your valuable time into content that doesn't call out to your ideal clients
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No more feeling out of alignment and confused by what you should share
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No more feeling frustrated that you're not having the impact you know you deserve