The Aligned Brand Framework
1:1 workshops for building a high-impact brand that attracts your ideal clients and feels good.
The Aligned Brand Framework is my signature series of 1:1 workshops, designed to give you more clarity and impact, so you know what to say and exactly how to say it in a way that inspires your ideal clients to take action and invest.
When you’re in alignment with your brand, every day that you show up for your business you will be creating meaningful connections that build engagement and trust. Creating content and writing your copy will feel easy because you’ll know exactly how to call out to those you love to serve. And you’ll feel confident in your direction because you’ll have the clarity you need to really lean into your business and step into your role as an expert.
The result? More impact, clients and growth.
WHO?
For self-motivated wellness business owners, serious about growing their business and taking their impact from working with a few clients to making a lasting difference to the people they love to serve every single day.
WHAT?
Three 1:1 workshops, plus 50+ pages of actionable brand guidelines. Done-for-you and guided options available.
WHERE?
Zoom or in-person, whichever you prefer.
WHY?
So you can make decisions for your business with clarity and write high-impact messaging that specifically calls out to your ideal clients.
1:1 Ideal Client
Deep-Dive + Design
Create high-converting copy, content and campaigns with detailed 3D-profiles mapped on your ideal clients.
Done for you
The core of your business is your client. We’ll start this 1.5-hour workshop with a series of questions where we’ll bridge the gap between the clients you serve now and those you want to serve more of in the future. These could be people connected by demographic factors or psychographic factors or life stages.
Once we’re clear on your ideal clients, I’ll follow up the session with a fully-researched set of persona profiles. I’ll comb forums, market insight reports and social media for information that builds your ideal client into a full-colour individual, whose needs you can tap into every time you send an email or design a new service.
Guided
After our 1.5-hour workshop, we’ll talk about places that you can research to build up a 3D-profile of your ideal clients. I’ll provide you with my client profile template and you’ll use our workshop, plus your research, to complete the client profile template. I’ll then review it and provide you with my feedback to make sure it’s as accurate as possible.
Brand Voice Creation
Create a memorable voice that aligns with your brand and powerfully connects with those you love to serve.
Done for you
According to Robert Cialdini’s Principles of Persuasion, we prefer to buy from people we like. The more similarities we can draw between ourselves and another person or brand, the more we like them. That’s why your brand voice is so important - because it’s an underrated opportunity to create meaningful emotional connections with your ideal clients by echoing the way they speak.
No more randomly selecting adjectives from a downloadable list. In this 3-hour workshop, we’ll work through 5 of my signature exercises, designed to funnel your focus onto a brand voice that is specifically informed by your ideal clients. From brand archetypes to the emotional essence of your key messages, this workshop is a proven opportunity to bring together the work from our previous two sessions and create an accurate voice that not only aligns with your personality, but also directly calls out to the people you want to serve.
After our session, I’ll create you a set of guidelines that outlines your brand voice, includes all our session work and, importantly, gives you examples of your key messages written in your brand voice, so you always have a reminder.
Guided
After our workshop, you’ll use the work we’ve done to complete your guidelines and write your key messages in your brand new tone of voice. I will then review it and provide you with my feedback to make sure they are impactful and aligned with the rest of your brand. Don’t worry, you’ll have my full support throughout. After the workshop, we’ll talk about hoand I’ll also provide you with a copy of our workshop transcript complete with highlights for where to look for each statement.
Words from my clients
I will be forever, forever, forever grateful to Gurpreet for the impact that she has had, not just on my business but on me personally, as an individual. And I think that if you're really serious about your mission and your impact and your growth, then you should really consider partnering with Gurpreet for so many reasons.
- Charlotte
SPIRITUAL & TRANSFORMATIONAL COACH
If you've questioned whether working with a copywriter is worth the money, I would 100% recommend it. If you are looking for a copywriter then I'd 200% recommend Gurpreet. I now have such a clear idea of my messaging and voice, which means I can post confidently to social media and my website. It was like the missing piece of the puzzle to helping me grow my audience.
- Tasha
NEURODIVERSITY AFFIRMING SEN TEACHER + FAMILY COACH
Why The Aligned Brand Framework is different
The Aligned Brand Framework (ABF) is different because it's designed to provide you with essential foundations you need to grow a thriving and well-loved business. Forget one-off workshops that leave you to figure out the rest - these are workshops with a purpose.
Over the 5+ years I’ve been running the ABF, I’ve refined the framework, so that it continues to deliver sales-driving impact. That's why I can guarantee that it will bring you clarity, alignment, motivation, aha-moments, confidence and the direction you need to show up online in a way that calls and connects with the people you love to serve.
Frequently asked questions
From consistent engagement and new leads to feeling so much more confident and in alignment with their brand, my clients have experienced so many immediate, short-term and long-term benefits from investing in this framework. Without exception, they are all glad they did it and the reviews speak for themselves!
Of course - to be flexible is one of my values and I know it's valued by you too. While I do recommend taking the workshops in a certain order, there's no set time-frame for any of them. We can begin when you're ready and take as much time as you need between each one. However, I do suggest taking them up to one/two weeks apart, so that the previous session is still fresh in your mind.
You'll achieve greater clarity about who you serve and what you stand for as a business. This will pave a clear path ahead for how you want to grow your business. As a result of The Aligned Brand Framework, you'll know exactly how to speak to your ideal clients so they take action. You'll be able to craft your messaging, create your content and make decisions for your business with greater ease. As well as saving time, you'll be working efficiently to create sales-driving connections.
But being in alignment with your brand will also mean more confidence about your expertise and excitement about your growth. You won’t be confused about what content works or edit your message again and again - finally, you’ll have everything you need to make a lasting difference to the lives of the people you want to serve.
If you feel that you already have one or more of the workshops already nailed, then that’s great. We can work together on the outstanding one or two workshop sessions and amend the investment accordingly.
Now that you have completed the framework and have the guidelines to match, you have everything you need to craft high-impact messaging that cuts through the noise and directly calls out to your ideal clients. Refresh your website with copywriting that actually works hard to win you new enquiries. Your brand work is also essential to inform the visual look of your business. Use your guidelines to make decisions about the colours, fonts and style of your brand.
Everything you do, from this point onwards, should trace back to your guidelines from The Aligned Brand Framework. Whether you’re writing a sales email, designing a new service or creating a new logo, check back with your brand work to make sure it aligns with your purpose, your ideal clients, your voice etc. Greater alignment equals a stronger presence and impact with the people you most want to serve.
What you'll get
Build a high-impact brand that attracts your ideal clients and feels good.
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3 signature interactive workshops proven to give you the clarity and direction you need to build a thriving small business
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7+ hours of 1:1 workshop sessions
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Unlimited email support between sessions
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50+ pages of detailed, actionable guidelines
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Working examples of your brand in action
Why your business will benefit
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You'll be growing a brand in alignment with you and what you really want from your business.
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No more confusion! You'll know exactly what to say and how to tell your ideal clients about it in a way that makes them want to buy.
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You'll be setting the foundations of your business, so you can build on it with consistent impact, confidence and sales.
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You'll have the clarity you need to create content with ease and gain new enquiries from people you actually want to serve.
Let's change the way you grow...
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No more editing your messaging and still getting nowhere.
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No more feeling out of alignment with the way you’re showing up online.
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No more feeling frustrated sharing content that doesn’t attract the people you love to serve.
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No more feeling demotivated and doubting yourself as the expert founder that you are.
Brand Stories
Get clarity on who you are and what you stand for as a business, so your messaging cuts straight through to your people.
Done for you
A 2.5-hour interview-style workshop where you and I sit together and talk about the bones of your brand. I’ll ask you a series of specific questions designed to give you clarity on your vision, key messages, values and why you do what you do, as we dive and get to the heart of your business.
After our session, I’ll expand your statements into comprehensive brand stories and create a set of guidelines that shows how these all align in a single story framework. The results will give you clarity in your business, as we firmly plant clear stakes in the ground and build the unshakeable foundations of your brand.
Guided
After our workshop, you’ll extract your story statements from our conversation and I’ll review these and provide you with my feedback to make sure they are aligned with your goals. Don’t worry, you’ll have my full support throughout. After the workshop, we’ll talk about how you create each statement and I’ll also provide you with a copy of our workshop transcript complete with highlights for where to look for each brand story.