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Copywriting and brandclarity for wellnessbusiness owners.

Shine bright and positively impact the lives of the people you were always meant to serve.

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Align and Thrive

When you’re confused about how to attract your ideal clients, it can feel like you’re wading through mud. Everything is confusing, exhausting and difficult, leading you to question whether the founder life is really for you? 

I’m here to tell you - yes, it is especially for you.

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wellness brand

Heart-centred business owners, like you, deserve the greatest space to thrive. Your problem is that while your heart is in the right place, your brand isn’t in alignment. Your soul lights up in conversation, but on the page your messaging doesn’t reflect the amazing truth of the transformation you provide. It works against your purpose, which is why everything feels so hard.

A thriving business - one that actually feels good - begins with an aligned brand.

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Hi,

I'm Gurpreet

I’m your full-time team member, accountability partner, author and all-round fellow wellness enthusiast. I’ve been helping wellness business owners just like you, to be seen, sell and loved by their ideal clients for 8+ years. It’s my biggest reward to watch you thrive.

You are capable of growing a thriving heart-led business - you just need expert support. That’s where I come in, to help you build a business that feels good and attracts more of the people you love to serve.

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Create Meaningful Connections - Create Meaningful Connections - Create Meaningful Connections

Create Meaningful Connections - Create Meaningful Connections - Create Meaningful Connections

Your Foundations

The Aligned Brand Framework

3 powerful 1:1 workshops to bring you essential clarity and confidence in your business direction and growth.

Create Meaningful Connections

Website Copywriting

Done-for-you and guided options to craft high-impact messaging that converts curious browsers into paying clients.

Get Them Talking

Capture. Connect. Convert.

Intensive group live course to help you create aligned and impactful content creation every month.

Up Your Impact

The S.E.W.
Copywriting Audit

My expert eyes and feedback on your Socials, Emails and Website copy.

Let's Talk

Clarity Call

An opportunity for us to talk about your project and map out a plan to achieve your goals.

Work with me

Brand and copywriting services designed to sharpen your clarity, increase your confidence and up your impact.

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Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me so much clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!

- Anne
BRAND PHOTOGRAPHER
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I’m for you if:

> You light up in conversations with your ideal clients, but as soon as you write for your business the words get stuck and nothing sounds right.

> You feel like you have so much more to give than the business you’re running right now, but you’re not sure about how to fix it.

> You’re a couple of years into running your business and need expert help to clarify your message.

> You’re exhausted putting your energy into content that just doesn’t capture or convert the people who you’re actually passionate about serving.

> You’re going around in circles trying to figure out what you stand for and getting more confused every time you edit your messaging

 

And I’m for you if you want to grow a value-driven business that has lasting impact and feels good.

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FREE RESOURCES TO ELEVATE YOUR COPY GAME

Copy Freebies

How to write a powerful About page 2.0

Create click-worthy Insta captions 

30 ways to improve your website impact in 30-mins

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Gurpreet is a great content partner to have on your side. Not only does she produce high quality posts for me but she also gets under the skin of the brand and business, understanding the nuances of our messaging and what we are communicating. She is reliable and someone I am lucky to have working with me

- Sofia
VEGAN SKINCARE FOUNDER

"It's not about people understanding what you're saying.
It's about people feeling what you're saying."

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